Chapter 2 Blog: Developing Your Personal Brand
This weeks reading was over Chapter 2: Developing Your Personal Brand. Through this reading we went over the basics of developing your own brand across multiple platforms and the ins and outs of what to do as well as things to avoid. To start, we had four different headers throughout the chapter as follows: Developing Your Personal Brand, Audit Your Personal Brand Online, Building Your Personal Brand Online and Social Media Etiquette. In the first section, Developing Your Personal Brand, we identified a nine-step process to successfully develop your brand. For todays blog, in an effort to not take up an hour of your time, I wanted to focus on the nine-step process discussed in the first section as I felt this was the most important step to properly starting a personal brand. Step 1: Identify Your Target Audience discussed the importance of understanding who it is you want to reach. Your content isn't going to be for everyone, whether your building a brand for a pro