Chapter Review: YouTube

 Howdy readers!

    This weeks edition of what are we currently learning about is on Chapter 10 of our book, Marketing with YouTube! So, what is YouTube? In short, YouTube is a media sharing platform that began back in 2005 with the ability to post, watch and share videos created by its users and has blossomed into one of the largest and most visited sites on the internet. YouTube has over 2.3 billion monthly users who watch over 5 billion videos each day and is the second most visited site in the world, behind Google. About one-third of the entire internet uses YouTube and this allows for a very diverse and wide reaching audience. 78% of all males, and 68% of all females use the site while location is also fairly even as 77% of urban users are on YouTube, followed closely by the 74% of suburban users and slightly lagging is the rural community, but not by much at 64%. Income and education demographics are spread out well as each income bracket from >$30k to $75k+ is reached at a clip above 65% and each education level is reached above 60%. This diversity allows brands to effectively reach any market they would like on one platform.

    YouTube allows brands to create in depth "how-to" videos, video advertisements, behind-the-scenes videos and many more types of engaging content for their consumers and potential consumers. The video based platform allows brands to really show off their product as extensively as they would like, from a 30 second "television style" advertisement to a 10+ minute in depth review of how their product works. It allows consumers to gain a deeper understanding of if the product would be a good fit or how to properly use it once they have purchased it.

    YouTube Channels allow brands to create an online persona and advertise all of the content they want in whichever way they would like. The channel page allows a brand to layout their videos in an order they would like depending on importance, relevance or time and it allows brands to create a custom banner, description and link up to five external websites. The channel also allows brand to create a Channel Trailer that is posted at the top of the channel and can introduce new users to the type of content that brand creates and uploads.'

    Of course there is also a YouTube algorithm and advertising platform within YouTube that allows brands to optimize their spending and advertising when trying to reach their specific markets. These features work very similar to the advertising platforms we have already read about, which makes sense because it is owned by Google and offers multiple avenues and options when executing an advertising plan.

I hope I have helped you guys learn something you may not have known previously, I know I picked up a few nuggets reading this chapter. Thanks for reading, see you next week!

Carson

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