Chapter Review: Pinterest

   Howdy everyone!

    This weeks social media platform of study was Pinterest! This is a site I was much less familiar with compared to previous platforms as I believe I've only ever accessed the site twice and don't think I even have an account on it. So lets dive into my quick review!

    Pinterest is a visual pinboard-style platform that allows users to discover, save and share ideas. The platform allows users to create ideas themselves or browse others and "Pin" them to their own boards. User's can create different boards to create theme's or if they're looking to start a project, they can save others ideas that they have found and would potentially like to incorporate in their own project. For example, my girlfriend has already created a whole board for the items she wants to get for a future apartment or home. This allows users to find ideas or styles they may not have thought of previously and save them for future use so that it's easily accessible and won't be forgotten, especially if their plans are sometime in the future.

    Pinterest is a female dominated platform, reaching 42 percent of females and only 15 percent of males. The age and geographic distribution is much more balanced, reaching between 25 and 35 percent of all 18 to 64 year olds and 30 percent of the urban and suburban market, as well as, 15 percent of 65+ year-olds and 26 percent of the rural market.

    Like other social media platforms, Pinterest allows users to follow other users and brands that are on the platform and will see these followed accounts posts on their "home feed". These posts are great marketing tools because each "Pin" can be saved, shared, commented on, or interacted with through some kind of call to action URL linked to the Pin.

    Pinterest allows users a direct connection to brands and sellers who can Pin new products and ideas that can be interacted with quickly and easily. Through the proper use of Business accounts and the Pinterest algorithm, businesses and brands can quickly grow their popularity and expand their markets. I believe Pinterest is going to continue to grow and will be used even more heavily in the future by businesses and small brands as consumers look to do more DIY projects and I am interested to continue to learn about this platform.

I hope you all learned something new, I know I did and I will be doing some more Pinterest exploring as I look into finding my own place after graduation! Thanks for reading!

Comments

Post a Comment

Popular posts from this blog

Personal Brand Worksheet

For this weeks blog, I completed a Personal Brand Worksheet and wanted to share this work with you all. I know this is a bit more lengthy than my typical blog post but I felt this might be interesting for you to read. I hope you enjoy! Personal Brand Worksheet Step 1: Identify your Target Audience      I'm not sure where I want to work as far as geography, however I do know I want to work in financial services, specifically as a financial advisor and most likely at Northwestern Mutual.      When looking for skill sets, experience and type of candidates, I found out that recruiters often look for people who are good with people, able to communicate and present well and who are self-driven. The experience required is not not much, mostly companies would just like to see that you have some kind of college degree, although the specific field of study is not necessarily a concern.      Common keywords related to a search of "financial advisor" include; empathetic, communicativ
Read more

Mimic Social

Howdy readers!  Throughout this semester I have been completing a social media marketing simulation called Mimic Social. Each week we were tasked with setting up a social media marketing plan for a bag manufacturing company called Buhi. We we're given a budget and had to plan out the week of social media posts on all different platforms like Twitter, Instagram and LinkedIn. Each week we were also presented with a scenario in the simulation that we had to deal with to produce the greatest return possible. We had to choose between different types of posts and review the metrics from previous weeks the find the strategy that produced the highest amount of views, engagements and conversions.       Throughout the first seven weeks, I had to select all of the individual posts and create comments as well as choose whether or not to promote a post. These weeks took much longer to complete and a lot more thought towards my strategy because I personally had to create and customize each post.
Read more

Carson's Week in Review: Week 13

Howdy readers!     It's time for your weekly ONU Men's lacrosse update! Last week we had the opportunity to play John Carroll University up in Cleveland. This was a big opportunity for our program as we have never beaten them in school history and they have pretty much dominated the OAC for the last 5 years, winning the conference championship each of those years. We believed we had a real shot at taking them down this year as we have potentially the most talented roster in team history and have played in some big time games this season. We drove up to Cleveland the night before the game, Thursday, and stayed in the local Embassy Suites hotel, which was incredibly nice. We had pizza with the team and had some downtime to hangout and do some team bonding which was also a blast.           In the morning it was time to get ready and take the 30 minute bus trip from the hotel to JCU's campus and prep for the game ahead. We arrived two hours prior to the game, as usual, and the
Read more